About SHERA.

Shera Philippines is a leading provider of high-quality, sustainable building materials. Specializing in fiber cement products, Shera offers a wide range of solutions for flooring, siding, ceiling, roofing and decorative applications. Our products are renowned for their durability, fire, termite, and weather resistance, as well as their eco-friendly composition, making them an ideal choice for residential, commercial, and industrial projects across the Philippines.

Corporate Philosophy

Home is the center of the mind. Whether you're happy or sad, it's the family's resting place.

The company produces fiber cement materials, which are an important component in building residences for people who are environmentally conscious. The company is determined to operate its business while also helping and developing society. Moreover, it aims to improve people’s quality of life through high-quality products and services. These are created through our operational processes, production, technology development, and innovation, all in accordance with our organizational philosophy: Proactive, Inspiring, Proficient, and Responsible. Our company has established guidelines that lead to fair treatment, reflecting our social responsibility and our responsibility to shareholders and stakeholders. In addition to strong principles of corporate governance, social responsibility, and environmental responsibility, our company has established a comprehensive corporate governance policy to serve as a framework for the operations of executives and all employees, ensuring clarity and fairness.

The
SHERA
story

2025: 50th Anniversary Milestone

The company celebrates its 50th anniversary. To mark the occasion, a grand product launch was held in the Philippines under the theme "SHERA: Unleash the Future of Fiber Cement's Infinite Possibilities." This event unveiled new products like "SHERA Board Pro" with "FYBERTECH TECHNOLOGY," as well as "SHERA Door & Door Frame," "SHERA Gypsum," and "SHERA SPC Flooring."

2011: SHERA Slate Roof

2010: SHERA Zedar Shake Roof

2008: Wood Stair Plank

2006: Granada Concrete Tile by Hahuang

The year 2006 marked a specific product milestone for Hahuang, a brand under the Thai Olympic Fiber Cement Company Limited (now known for its SHERA brand). As part of its continuous effort to expand its roofing portfolio, Hahuang introduced the Granada Concrete Tile that year.

2005: Where the Innovation Starts

Shera Floor Plank, the initiator of using thickness innovation in Thailand. Shera wood, the first and only synthetic wood manufacturer.

MISSION & VISION

SHERA's mission and vision is to be a leader in the building materials industry by providing high-quality, innovative, and environmentally friendly fiber cement products. This is driven by a commitment to provide accessible and quality materials so that everyone could build a secure and comfortable home.

Organization